BEAUTY FAVES
MARKETING DESIGN + PHOTOGRAPHY
Beauty Faves was created after analyzing the effectiveness of influencers promoting products, as well as to satisfy my childhood desire to become a beauty influencer myself. I wanted to visually represent product recommendations that are optimized for Instagram and Youtube graphics. I also wanted to show my love and enthusiasm for each of these brands and their products!
This gif would be used in the beginning of a
Beauty Favourites Youtube video or used
as a banner for a blog post
Choose your vibe
Glossy.
Glossier’s lip gloss. It’s a smooth application and carrying it gives you absolute It Girl vibes. The gloss is high shine, long wearing and comfortable. I would recommend trying this gloss out if you want lush and moisturized lips!
Dreamy.
Magic hour gives you that natural flush, as if you’ve been out on the beach all day and are starting to get that healthy glow. It’s balmy texture is smooth and is perfect for effortless application. I would recommend if you don’t like the powder-y finish that powder blush can give you.
Calming.
Mount Lai’s Jade Gua Shua tool has become a staple in my nightly skincare routine. Jade is known to be soothing stone, so it’s perfect for sensitive or inflamed skin. Besides function, it’s shape is soo incredibly cute!
“All I want in life is to be a Glossier Girl.”
— Every person ever
With the photography I wanted to capture the texture and feel of Glossier’s iconic Lip Gloss. For the background, I used an image of water to mirror the shine that the gloss gives. The background photo is by Lucas Doddema on Unsplash.
“Imagine wearing Magic Hour at the beach.”
— Someone who’s been quarantined for too long
“Brb, I think my face needs some lymphatic drainage.”
— A tired graduate
For Mount Lai’s Gua Shua tool, I wanted he overall composition to feel calm and soothing to reflect how the product makes me feel. I decided to go for a neutral canvas to help portray this tone.
Graphics made as postcards.